Car Detailing Marketing Agency

We help detailing businesses grow through web design, marketing and advertising services. Tried and tested marketing strategies, advertising channels and lead gen tactics – proven to increase leads and bookings.

Website making service, second to none.

“Callum took all of my ideas and information on board and personalised my website with creative input and expertise, the process has been easy and every detail has been triple checked. I am extremely happy with this service and wouldn’t hesitate to recommend Callum. Thankyou for making me a website that suits me, my business and my clientele.”

Carl Fowell, Owner at Detail Thugga, Car Detailing in Stoke-On-Trent

Marketing & Advertising for Car Detailers

Choose the car detailing marketing team behind Pyramid Car Care and Driven Marketing Agency. We’ve been in the business of marketing car detailing brands since 2016. We’ve worked with 25+ car detailers across the UK to build professionally designed web sites and managed car detailing advertising.

Google Ads

Google Ads for Detailers

Target people searching for detailers, ceramic coating, valeting and PPF with Google Ads

Meta Ads Facebook Instagram Messenger

Paid Social for Detailers

Put your detailing business in front of potential customers on Facebook, Instagram, TikTok and LinkedIn with paid social

SEO for Detailers

Search Engine Optimisation is the art and science of increasing your visibility in Google’s organic search.

Web Design for Car Detailers

WordPress web design - Marketing Services

Web Design for Detailers

Lay a solid foundation for your business with a professional WordPress website built by our team of web designers and marketers.

Already have a website?

  • We can redesign existing WordPress websites or
  • Migrate from Wix and Squarespace

eCommerce for Detailers

Supercharge your product sales with an online shop built on one of the leading eCommerce platforms: Shopify or WooCommerce.

Already have an online store?

  • We can redesign and upgrade your existing Shopify store or
  • Migrate from Wix and Squarespace

The Accelerator Programme

Put your business growth into sixth gear with a new website, marketing plan, Google Ads setup and SEO. We’re so confident this package will grow your detailing business, we’re guaranteeing it with The Accelerator Programme.

The Marketing Team for Car Detailers

Choose the car detailing marketing team behind Pyramid Car Care and Driven Marketing Agency. We’ve been in the business of marketing car detailing brands since 2016. We’ve worked with 25+ car detailers across the UK to build professionally designed web sites and managed car detailing advertising.

Callum Davies

Marketing Director

Over the last 10+ years I’ve worked with small, medium and large businesses, managing marketing and advertising budgets up to £12 Million per year.

For 6 years, I managed the marketing and advertising for Pyramid Car Care alongside full time jobs, growing it into a 6-figure side hustle!

In 2022 I joined the business full time – to build a marketing agency for car detailers and ambitious automotive business owners, from Detailers to Retailers. To date, I’ve worked with over 25 car detailing businesses across the UK and Ireland building professionally designed websites that get businesses found thanks to my experience in Search Engine Optimisation, Google Ads and Facebook Ads.

Heather Tyldesley

Web Designer & Copywriter

Heather initially started her career in marketing by building a portfolio of content-based websites which have received over 9 million views and given her a strong background in web design, SEO, and content writing. Her industry experience as the owner and founder of Auto Care HQ also puts her in prime position to help automotive businesses grow.

“I have been building WordPress websites and producing content for the past four years which has given me a real in-depth understanding of the best ways to create successful websites”.

James Williams

Marketing Manager

Despite being an Aston Villa season ticket holder for his sins, James is a top guy and brings a wealth of experience to our team. His career in marketing spans 7+ years specialising in Google Ads, Facebook Ads, content writing, social media and Search Engine Optimisation (SEO).

“I have primarily worked within small to medium businesses in the UK, which has given me a real working insight into the best marketing strategies and tactics used to grow and scale small or startup businesses.”

Success Story

From Quitting His Job to Earning £5K Per Month in 3 Months

Meet Tom at TGS Detailing in Derby

In this short video with over 42,500 views on Instagram reels Tom at TGS Detailing briefly explains his story working with the team at Driven Marketing Agency and Pyramid Car Care.

Tom chose our Accelerator Package which included a professional website built on WordPress, Google Ads setup, SEO foundation, Google Business Profile optimisation, in person strategy session and a marketing plan written to support his goals and ambitions.

Interested in learning more about our services? Get a quote or book a free consultation call with our marketing team today.

A message from our client: 

They have transformed my business TGS Detailing

The team have delivered so much more than a website. It was an unforgettable experience from start to finish. They have worked with me on building tgsdetailing.co.uk into exactly the way I want it. This service has taken TGS Detailing from a small, locally known business to a real professional looking service. They haven’t just helped on the front end, they added so many integrations into the site to help me track my bookings, leads, analytics, ads and so much more. I thank the team for their hard work and effort. I will definitely be using their services in the future and would recommend anyone in my position to do the same.

Many thanks,
Tom Shorthouse
Detailer & Owner of TGS Detailing

Review shared on Trustpilot.

Helping Detailing Businesses Grow Since 2016

Accelerate your growth with tried and tested marketing strategies that have a proven track record in driving leads and bookings. 

A few of the car detailers we’ve worked with in the UK.

Machine Polishing Central Scotland

Car Detailer near Edinburgh

Services: web design, Google ads, Facebook ads, Search Engine Optimisation (SEO), marketing consultancy

Diamond Cut Detailing

Car Detailer and PPF Installer in Exeter

Services: web design, Google ads, Facebook ads, Search Engine Optimisation (SEO), marketing consultancy and training for junior marketing team members

JR Valeting & Detailing

Detailing, Ceramic Coating & PPF in Gloucester

Services: web design, Google ads, and Search Engine Optimisation (SEO)

Summit Details

Car Detailing in West Sussex

Services: web design, Google ads, Search Engine Optimisation (SEO), and consultancy services

Rinse Mobile Detailing

Mobile Car Detailer in Cardiff

Services: web design, Google ads setup, Facebook ads setup, Search Engine Optimisation (SEO)

Detail Thugga Automoting Detailing

Car Detailer in Stoke-On-Trent

Services: web design

It’s not just car detailers.

We’re proud to work with a range of ambitious automotive businesses including car dealers, retailers, tuning companies, eCommerce and other service based businesses in the automotive trade.

Swisstrax UK

Distributors and professional garage floor fitters

Services: web design, Search Engine Optimisation (SEO)

North Loop Auto Haus

Performance Car Dealership in Worcestershire

Services: web design, Google Ads, Facebook Ads, Search Engine Optimisation (SEO)

More work in a week than my previous corporate SEO company got me in a year!

“I’m amazed with the seo work/ website transformation Callum has provided for my detailing business. He’s got me more work in a week than my previous corporate seo company got me in a year! I think Callum’s knowledge being in the detailing business definitely helps the SEO side and can’t thank you enough will definitely continue using only him for SEO now. He’s also made my website look professional and fixing a load of issues the old website had and made it look so much better! Thanks looks insane!“

JR Valeting & Detailing, Gloucester

Lets talk marketing for your car detailing business.

Lets talk marketing – the best way to start the conversation is by filling out the form below and we’ll organise a free consultation call.

Otherwise call 01905 955305 or email marketing@pyramidcarcare.co.uk.

Q&A

If you’ve still go questions about our web design, marketing & advertising services for detailers get in touch by phone 01905 955305 or email marketing@pyramidcarcare.co.uk.

  • We’re already working with car detailing businesses just like yours, throughout the UK and delivering success for them
  • We have a deep understanding of the detailing industry
  • We know what makes your customers tick
  • We launched our own detailing centre with 0 employees and grew it to 2 full time detailers in less than a year, 2 years later there was 4 employees
  • We are always testing new strategies, tactics and channels – to identify new opportunities, once we prove something works for one detailer we can roll it
  • We invest our own cash in advertising using the exact same strategies, tactics and channels that we recommend to clients

On average the detailing businesses we work with, invest between £500-£2,000 into Marketing and Advertising per month.

My recommendation for new clients who haven’t advertised before is to start off with 1 channel, and invest £200-£300, and gradually ramp it up, as we beginning seeing success.

According to Meta (the company who own Facebook, Instagram and Whatsapp), the average UK advertiser is spending £500 per month on Meta Ads.

Your ad budget is key to growing or scaling your detailing business, spend too little and you won’t grow, spend too much and you won’t make profit!

The amount or % can vary depending on your goals, time of year, number of staff, your pricing, competition and so much more.

10-20% of total gross income/revenue is a common figure.

Start-up businesses and growing businesses usually spend the highest % – so if your goal this year, is to grow your business or if your revenue has been stuck at a certain level for a long time, ask yourself “Am I spending enough on marketing and advertising?”.

Established businesses are more likely to to spend a lower %, and it’s not uncommon for that figure to look like 5-10%. Since they have an established customer base, brand, reputation, and so on. However many factors could influence that investment, as mentioned above.

There isn’t one marketing channel that will be your businesses silver bullet!

Don’t get me wrong, Mr Beast does well on YouTube (as I write this he has 130M subscribers and 22 BILLION views) but he also uses Instagram, TikTok, Facebook, Twitter, he has Shopify, other websites, he gets featured in virtually every major newspaper and magazine frequently for his insane giveaways, plus partnerships, sponsorships and more.

Like Mr Beast, I recommend using a range of strategies, tactics and channels including website, Google Ads, Facebook Ads, SEO, social, email, SMS and more.

Because I have experience growing detailing businesses from the ground up, and I’m actively managing a range of detailing businesses across the UK, I can see what’s going on locally and nationally, what’s working and what’s not working. Which allows me to make recommendations to improve your business.

For example, so far in 2023 Facebook Ads is on fire ? I’m seeing a cost per lead around £5-£10 across many towns and cities, and I’m actively recommending that my clients increase their Facebook Ads budget.

I’ve been asking myself whether Facebook Ads is better than Google Ads for years, and the truth is that they’re 2 incredibly valuable advertising platforms, and they work better together.

I regularly see and speak to customers who saw a Facebook Ad and then searched on Google for the business – and sometimes clicking on an ad in the Google search results. This also happens across YouTube, TV Ads, Radio Ads and more.

Part of the reason that Facebook Ads and Google Ads work better together, especially in the detailing industry, is they help to build trust with your customers.

Lets pretend you’re spending money on Facebook Ads but ZERO on Google Ads and SEO, and when customers Google you after seeing your Facebook Ads they expect to see your name popping up in the search results, with your business profile, website, other social channels, reviews and other positive trust factors. If they don’t see those things, that’s damaging for your brand and your business, because customers lose trust.

A car detailing marketing agency can help grow your business in several ways:

  • Developing a Marketing Strategy: At Driven Marketing Agency we can work with you to create a comprehensive marketing strategy that leverages our deep understanding of the car detailing industry, specifically for your unique brand, goals and ambitions. Identifying the best channels for your budget and goals, identifying the right audience for your brand and establishing clear brand messaging.
  • Branding and Positioning: A marketing agency can help you establish a strong brand identity and positioning in your local market. They can assist in creating a unique selling proposition (USP) that sets your car detailing business apart from the competition.
  • Search Engine Optimization (SEO): choosing the right agency is crucial for your business. We have a deep understanding of the car detailing industry plus over 12 years experience optimising website’s for search engine’s like Google and Microsoft’s Bing.
  • Google Ads: Harness the power of Google Ads to drive your car detailing business to the forefront of customer attention. As a detailer, you’re not just cleaning cars; you’re providing a high-end, transformative service that enhances vehicle value and owner pride. Google Ads puts your business in the fast lane, presenting your exceptional service to potential clients actively searching for car detailing options. You can target by location, vehicle type, or specific detailing services. You’ll pay only for results, like clicks to your website or calls to your business, making it a cost-effective solution for small businesses and large outfits alike. It’s not just about being seen—it’s about being seen by the right people. So, polish up your digital presence and accelerate your business growth with Google Ads.
  • Facebook Ads: has become the number one advertising channel for car detailers in 2023 – overtaking Google Ads and Search Engine Optimisation.
  • Content Creation: The agency can assist with creating high-quality content (like copywriting, photography and videography, etc.) to showcase your services, share car detailing tips, and engage your target audience.
  • Performance Tracking and Optimization: Marketing agencies can track the performance of your marketing campaigns and optimize them for better results. We use a range of tools including Google Analytics, Hubspot CRM, Urable, Google Search Console, Google Tag Manager, Google Looker Studio and more.
  • Customer Relationship Management (CRM): A CRM system is designed to store all of your customer interactions in one place and faciliate easy contact with clients at scale, allowing you to easily complete email and SMS marketing, newsletters, follow-ups and customer reminds. We’re proud to use and work with Urable and Hubspot.

By leveraging the expertise and services of a car detailing marketing agency, you can focus more on delivering quality service to your customers while the agency focuses on attracting more customers for your business.

Please share any questions you think we should add to this list using the form below.