Machine Polishing Central Scotland is a car detailing service business half way between Glasgow and Edinburgh, founded by Ross Arthur less than 2 years ago. In that time Ross has detailed hundreds of cars, and amassed over 250 5 star reviews from happy customers.
Ross has been a customer of Pyramid Car Care since he began his detailing business, so it was a pleasure supporting Ross to grow his business as one of the first customers of our new commercially-driven marketing services.
True story: before getting into detailing, Ross was a singer and managed to get into the grand final of Edinburgh’s Got Talent. Sorry Ross, your secret’s out 😂
Results over a 2 month period
- £26,100 turnover
- 1517% ROI or £15 return for every £1 spent
Machine Polishing Central Scotland is a new client. Our partnership began in February 2022, and we took over from a generalist marketing consultant.
By implementing strategy designed for detailers, intelligent audience targeting and clever creative, we were able to increase advertising efficiency, resulting in 40% growth in monthly turnover, 116% increase in ROI and halving the advertising budget.
Tools: Google Ads, Facebook Ads and advanced tracking with Hubspot (CRM).
I had been using a local marketing person. Enquiries were slowing down. ROI was down to about 170% – 200% which was barely enough to cover ad costs and the fee for the marketing consultant.
INSTANTLY I was spending less and getting more for it
Pyramid Car Care took over my marketing. INSTANTLY I was spending less and getting more for it. I had just taken 1 month unpaid leave and entering Jan/Feb – its always a tough time of year. But these fast results put me at ease.
As the first few months went on, ROI is now about £15 for every £1 spent or 1500%. Not only is Callum and Pyramid a great marketing choice, it is THE marketing choice. Their techniques (trade secret) and knowledge makes other marketing companies a thing of the past. Their monthly fee is about the same as anywhere else too.
You know you’ve got someone who knows their shit when they are squealing with excitement over numbers, terminology and “geeky stuff”, codes and all other things I don’t know anything about.
Business has been so busy I am struggling to find the time responding to all the enquiries coming in whilst I complete the jobs.
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